Mobile Marketing Statistics you should know

Mobile marketing is the act of connecting with your target audience over a mobile platform, namely, through their mobile phones. It is about staying relevant to your audience whenever and wherever they go. With smartphones controlling 49% of the mobile market, marketers are rushing to incorporate mobile into their overall marketing strategy. To give you a snapshot of the mobile market, we made a list of the top 13 mobile marketing stats every business should know when hunting down their share of the mobile audience.

  1. The global smartphone market experienced a 54% year-over-year growth rate in 2011
  2. 64% of 25-35 year olds own a smartphone
  3. 1 in 4 mobile subscribers over the age of 55 now own a smartphone
  4. 44% of mobile phone owners use their devices more than 10 times each day
  5. 53% of smartphone owners use search engines at least once a day
  6. 90% look up local information; 87% of these users subsequently call the business, visit the website or store, make a purchase, or get directions to the business
  7. 17% of mobile phone usage is attributed to looking for a store address (perhaps yours?)
  8. 49% of smartphone owners use their device while shopping
  9. 1 in 10 search ads clicked were through a mobile device
  10. Display ads presented on smartphones have the highest click-through-rates (4.12%)
  11. 40% of owners cited “difficulty of site navigation” as the biggest frustration with mobile browsing
  12. 74% of consumers will wait 5 seconds for a mobile webpage to load before leaving the site
  13. 46% of consumers are unlikely to return to a mobile website that did not work during their last visit



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