The global mobile advertising market was valued at over $5.3 billion for 2011. The IAB Mobile Marketing Center of Excellence, IAB Europe, and HIS Screen Digest came together to size the mobile advertising market at a global and regional level. The data shows the Asia-Pacific region holds the largest amount of money spent on mobile advertising with just over $1.9 billion in 2011, or almost 36 percent of the overall market. The Asia-Pacific region seems to have a strong hold on the top of the mobile ad spending market, accounting for 4.5 percent more spending than North America's 31.4 percent. Alan Heureux, president and CEO of IAB Europe commented in a statement, "Mobile has a tremendous potential as an advertising medium. This is not just a local, or even European affair. As many mobile campaigns are played out in a global ecosystem, the market we have to size spans across borders." North America and Europe hold a combined 57.3 percent of the money spent within t...
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