Mobile Payment Models - Stake Holders Perpectives
Mobile Payments Ecosystem Stakeholders
The four potential mobile payments business model as follows:
- Operator-Centric Model:
The mobile operator acts independently to deploy mobile payment applications to NFC-enabled mobile devices. The applications may support a prepaid stored value model or the charges may be integrated into the customer’s wireless bill.
A bank deploys mobile payment applications or devices to customers and ensures merchants have the required point-of-sale (POS) acceptance capability. Payments are processed over the existing financial networks with credits and debits to the appropriate accounts.
An independent peer-to-peer service provider provides secure mobile payments between customers or between customers and merchants.
This model involves collaboration among banks, mobile operators and other stakeholders in the mobile payments value chain, including a potential trusted third party that manages the deployment of mobile applications. Payments in this model are processed over the existing financial networks with credits and debits to the appropriate accounts.