Mobile Application Trends for 2012

Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. Focusing on high-end devices with an average selling price of more than $300, analysts have identified the top 10 cutting-edge technologies and trends for 2012.

Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers.

“Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” said Sandy Shen, research director at Gartner. “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.”

Mobile apps themselves will not only generate good revenue ($15.9 billion in expected end-user spending in 2012) but will also drive hardware sales, advertising spending and technology innovation. Gartner expects brand companies to increasingly shift their marketing budget to the mobile channel, and experiment with cutting-edge apps to capture marketing and sales opportunities. Companies, as well as technology and service providers, that stay abreast of the latest developments could make their products stand out from the pack, enhance brand image and retain user loyalty.

Comments

Post a Comment

Popular posts from this blog

Need to deliver on time yet get it right the first time?

· Crossing your fingers when your solution goes live? · Worried whether your testing strategy covers the complete business requirements? · Does your solution work (intuitively & functionally) the way your business users expect it to? · Worried about the impact on business processes due to new releases? Your Answer is here: http://www.nihilent.com/software_testing.html Kunal Roychoudhury
Read more

IT outsourcing by US to hit $79 billion this year

The US IT services market will return to its pre-downturn growth rate of 5% in 2010, going by the strong IT hardware demand seen in the last two quarters, Forrester Research has predicted. The $85 billion US IT services market had shrunk 5% in 2009, affecting the growth rate of the $40 billion Indian IT and outsourcing industry. “The cutbacks in tech purchases were in many cases driven by fear. Fear that the economy was headed toward a multiyear recession... and fear that firms would not be able to borrow from banks or the credit market if they needed, resulting in the drive to hoard cash and slash capital investment... As fears ease and prices rebound, the pent-up demand in those industries for IT goods and services will bounce back in 2010,” Forrester said in its report on the US IT industry last week. The strongest segment in IT services will continue to be IT consulting, which grew even in 2009 as companies struggled to cut IT costs, followed by hardware support and system integrat...
Read more

Fundamo's Mobile Wallet Solution - Today's Spotlight

Image
Overview : Fundamo is a private company based out of South Africa and builds mobile financial service products primarily used by MNOs. Its deployments have focused largely on emerging markets where the MNOs have a strong distribution network and banking services are mostly serving an elite few. Its mobile wallet and financial services infrastructure provides a full-range mobile money product (see below for features). Founded in 2000 by Hannes van Rensburg, Fundamo has grown to be a respected leader in the mobile money space. Van Rensburg has prior experience working in the financial services industry which definitely bolsters Fundamo’s credibility in delivering robust financial solutions. Key Features: Fundamo’s Mobile Wallet platform enables the full range of mobile money basics, including: P2P transfers (local and international) Airtime purchases Bill payments Balance inquiries Card and PIN management Notable Clients/Partnerships: Fundamo boasts working in more th...
Read more