Android And iOS Still Lead In Smartphone Market Share, But The Race For Third Rages On

Android still leads the pack in terms of pure penetration — as of this past June, it accounts for 51.8% of smartphones in use (up from 50.4% in Q1 2012) with Apple’s iOS right behind it at 34%. Don’t feel too bad for Apple though, as they still have the highest manufacturer share by far (34% in Q2), with Samsung at a distant second.That those two platforms still hold first and second place shouldn’t come as surprise, and their slight gains come at a cost. Nielsen has RIM still clinging to third place despite another quarterly drop, as it now accounts for 8.1% of smartphones in use. Meanwhile, the rest of the competition languishes below 5% as of Q2 2012.
It’s that part of the market that seems the most interesting right now, as there’s still plenty of room in the market for a third strong mobile ecosystem to emerge while Apple and Google continue to slug it out. The question though is what that third platform will be, and there are no clear indicators to be found in Nielsen’s data.




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