C. Third Architecture Option Third option represents the architecture with an even bigger role of Mobile Device manufacturers and designers of Operating Systems (OS). Apple will most probably present its NFC mobile payment architecture with the new iPhone in July 2011. The reason so much attention is given to Apple in the Option 3 architecture is that this exact architecture is what everyone expects Apple to introduce. Other possible players in this architecture are Nokia, Google with Android OS and Samsung and HTC as biggest supporting device manufacturers and RIM (Research in Motion) with Blackberry devices. Google and Apple have been most persistent to entire the mobile payment market lately, and the question is whether they are ready to go into the game with companies like PayPal, which have been in the payment field for more then ten years. Apple is known to be strong on customer service, which is very important in payments, while Google is stronger in technology-driven ri...
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